Cookie Run: Kingdom has seen explosive growth since its launch in the US market in September 2021 after the initial launch in South Korea, bringing in over $300M+ in annual revenue. Additionally, the game is also the first card collection game to see success in both Asia and the West, breaking the dichotomy between the two markets and the stereotype that no card collection games can be successful in both. This game managed to break into the global top chart for card battling RPG monopolized by existing incumbents for years, which is no small feat for a new release. In this episode of Gamecamole, we will investigate Cookie Run: Kingdom from the South Korean developer Devsister, a card battling RPG mobile game that became a cultural phenomenon in 2021.
By embracing and encouraging gamers’ motivation to collect and to cultivate, the card battling genre has become a proven formula for mobile companies and studios to maximize their revenue. Over the past ten years, it has not stopped evolving and innovating, with top games beginning with Summoners War (OG), to the Dota Arena and Onmyoji in China, to RAID: Shadow Legends and Marvel Strike Force in the West. The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world.
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